Gaga dresses as ‘condom’ to save lives
Record-breaking
sales of MAC Cosmetics’ signature lipsticks and glosses has led to a whopping $200 million being raised to fight HIV and AIDS.
Lady Gaga, who is one of the MAC AIDS Fund Viva Glam campaign’s celebrity spokespeople, said the fund had the power “to create a global movement not only to combat HIV/AIDS but also to encourage men and women everywhere to protect themselves”.
“I feel honoured to be part of such an important cause. My new Viva Glam lipsticks are intended to be a reminder to people to live passionately, but do it safely,” the controversial performer said.
“Be your own biggest fan and protect yourself.”
The campaign was launched in 1994 by co-founders Frank Toskan and Frank Angelo and has been led by 20 celebrity spokespeople including Cyndi Lauper, RuPaul, Dita Von Teese, Fergie, Christina Aguilera and Debbie Harry.
“MAC Cosmetics has committed every cent of the selling price of Viva Glam Lipstick and Lipglass sales to the MAC AIDS Fund for programs that help women, men, and children affected by HIV/AIDS,” the cosmetics giant said.
“This 100 per cent giving model is unique, as MAC Cosmetics underwrites all of the costs associated with making and selling the product.”
Lady Gaga will team up with MAC again this year in an attempt to bring total sales to $250 million by July 2012.
The pop star appeared on Good Morning America this week wearing what she described as a “latex condom-inspired outfit”.
Despite the unusual costume, Lady Gaga remained articulate and passionate as she spoke about one of the world’s biggest medical concerns, AIDS.
“When you buy this lipstick you are sending $14.50 to save a woman’s life – or a man’s life,” she said.
Lady Gaga said her mother had instilled in her from a young age the importance of safe sex. The singer urged people to practice safe sex and for parents to be open with their children about the importance of responsible sexual practices.
The West Australian – 21.02.2011
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